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The latest on SEO’s evolution to LLM answer engines and agentic search.

12 New KPIs for the GenAI Era: The Death of the Old SEO Dashboard

The rise of Generative AI in search is making traditional SEO metrics obsolete, and proposes new Key Performance Indicators (KPIs) focused on content “chunking” and […]
SEJ: Google’s Gary Illyes Warns AI Agents Will Create Web Congestion

Google’s Gary Illyes warns that the rise of AI agents will lead to significant web congestion as they flood websites with automated traffic. To prepare […]
Search doesn’t start on Google anymore

Search Engine Watch: Consumers are increasingly starting their product discovery journeys on retail apps, social media, and through AI agents, rather than traditional search engines […]

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